buildingSMART International appoints Marketing Director

Aiden MercerAidan Mercer has joined the buildingSMART International team to lead the marketing and communications function to enhance open digital ways of working for the built asset economy. This strategic appointment will strengthen bSI’s industry alignment, providing expertise in BIM, Smart Cities, digitization and infrastructure. Aidan joins from Bentley Systems where he was global Marketing Director for AEC, holding a variety of roles since 2010.

Chief Executive Richard Petrie said, “I am delighted to welcome Aidan to the team during this important time in buildingSMART’s journey as it will enable us to better connect and communicate with our key audiences. His breadth and depth of knowledge of software will be invaluable along with his international marketing experience as we commit to strengthening our team”.