Knauf – launching partner for the new language UniversalTypes

London/Dusseldorf/Iphofen, 7 December 2018 - buildingSMART International (bSI) and Düsseldorf-based technology specialist ProMaterial are pleased to announce Knauf Gips KG as the first major manufacturer of building materials to use the new language UniversalTypesTM. UniversalTypes supports real-time sales of construction products and materials and the online sales process between manufacturers, distributors and buyers.

In November 2018, the initiative for the further development of the new language UniversalTypes was officially launched. UniversalTypes is unified and coded so that attributes can precisely describe construction materials. This allows an optimal and consistent product presentation while being searchable and made available in a variety of sales channels. Knauf has joined as a globally active partner with a diverse product range. Knauf has already begun defining the necessary UniversalTypes for the efficient distribution of its gypsum-based products.

Christoph Dorn, Managing Director of Knauf Group Central Europe and Chairman of the Management Board of Knauf Gips KG, commented: "We consider UniversalTypes to be an essential component for the international digital distribution of our building materials and construction systems. UniversalTypes position our products online, which is a necessary and logical step for us in securing our digital market position."
Dirk Schaper, Managing Director of ProMaterial, added: "We are delighted to significantly expand UniversalTypes together with Knauf. The benefits of the detailed product description will provide great value in sales."

Richard Petrie, CEO of buildingSMART International, said: "We intend that UniversalTypes will be useful all around the world. With the Knauf group, which itself is active in more than 86 countries, we have an ideal launching partner."

Using UniversalTypes, manufacturers can optimally position their complete product portfolios in their own and third-party sales systems. Distributors offer their customers real product transparency. Once complete UniversalTypes will be an industry specification from buildingSmart International (a "bSI SPEC") and the language will be maintained for general use within the industry.

Further information about the UniversalTypes is also available at BAU, 14.-19. January 2019 in Munich, at the booth of ProMaterial in hall C5/100.

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